Global Health Asia-Pacific Special Issue | Page 81

to transform healthcare delivery and scale digital healthcare , trust has to be realigned across the system .
In most Asia-Pacific markets , consumers trust primary care providers and pharmacies the most , with technology companies lagging far behind . On average , consumers in Australia , Singapore , Malaysia , and the Philippines trust traditional primary care providers about 30 percentage points more than digital players to coordinate and manage care ( see Figure 3 ). It ’ s unclear how long traditional care providers will hold that advantage , particularly in developing markets . Since our last survey , the gap closed considerably in India and China . There , consumers trust traditional primary care providers only 2 to 8 percentage points more than technology companies . In Indonesia , 65 % of consumers trust technology companies to manage their care .
As digital adoption increases , advantages for offline providers will diminish , especially if online providers deliver comparable outcomes and greater convenience .
Physician adoption will also drive trust . Eighty percent of physicians said they use digital tools more often today than they did three to five years ago . Physicians said technology helps them manage workloads better and cited increased caseloads during the pandemic as a key driver . Compared to our last survey , telemedicine usage nearly doubled , and more physicians report using digital tools to manage chronic care , consult with patients , and perform surgeries . Use of remote patient monitoring and augmented reality tools increased 60 % to 70 %, and the number of physicians leveraging artificial intelligence or machine learning more than doubled . In the future , physicians will be most interested in telemedicine , augmented reality for surgeon training and pre-operation planning , and remote patient-monitoring technologies .
Figure 3 . Patients trust care providers and pharmacies most , but are gaining confidence in tech companies
Figure 4 . Patients want a single touchpoint to coordinate their healthcare needs , although delivery preferences vary by market
Increased desire for simplicity and convenience In 2019 , consumers wanted a simpler system of care — a single touchpoint to manage all their healthcare needs . That desire is unchanged , albeit intensified . More than 90 % of consumers want a single touchpoint today , compared to 70 % in 2019 ( see Figure 4 ).
GlobalHealthAsiaPacific . com ISSUE 6 | 2022